Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
To make a proposal for the MMO '22 ball boy's uniform that would bring a different point of communication to the rest of the years and meet the following requirements: ⬛ Maximum visibility inside and outside the tournament. ⬛ A newsworthy idea and approach. ⬛ Quality and comfort of the garments with respect to their functionality. ⬛ Existing relationship between the design of the uniform and the product to be promoted (Samsung S22 Series).
For the design of the garments we have leveraged on two main attributes of the Samsung S22, building an elegant and contemporary visual universe.
Creativity with S Pen
Its precision turns your notes and messages into works of art.
2. Nightography
Incredible camera upgrades that boost nighttime photos and videos to come out clear as day.
Colors that emerge from the darkness.
The vibrant colors of the Samsung S22 Series palette emerge from the darkness in the form of gradients, giving the garment a unique finish of diffuse lines, imitating the luminescent effect.
These colors are accompanied by a suggestive graphic in the form of a circle that plays with the iconographic structure of the tennis ball and with the trajectory it draws on the court.
Match point.
We wanted to take the relationship between product and garment design very seriously. In fact, we took it literally.
If Samsung S22 Series offers us a new world of creative possibilities: Let's take advantage of it.
