Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
At VRANDED Haus developed a collection of workwear that prioritizes the brand's new green tones, but also uses natural colors to ensure that the garments are both stylish and functional.
The new line of VRANDED Haus uniforms VRANDED Haus relaxes the look of the company's employees with beige chinos and blazers with a touch of Sercotel green, discarding the classic suit and giving them a fresh, youthful look that aligns with the new brand image.
Relying on our experience in uniform design, we have sought the qualities that best meet the needs of the employee. For example, we have designed an alternative uniform for the summer season, seeking to reduce the heat by using cooler qualities of piqué.
Sercotel's brand repositioning would be incomplete without a renewal of its workwear that responds to the company's new values. A perfect example of how textile branding helps to position a brand in the consumer's mind.
