Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
From VRANDED Haus we have developed a workapparel collection that prioritizes the new green tones of the brand, but also uses natural colors to make the garments stylish and functional.
The new line of uniforms by VRANDED Haus for Sercotel relaxes the look of the firm's employees with beige chino pants and blazers with a touch of Sercotel green, discarding the use of the classic suit, giving it a renewed and youthful look that is aligned with the new brand image.
Relying on our experience in uniform design, we have sought the qualities that best meet the needs of the employee. For example, we have designed an alternative uniform for the summer season, seeking to reduce the heat by using cooler qualities of piqué.
Sercotel's brand repositioning would be incomplete without a renewal of its workwear that responds to the company's new values. A perfect example of how textile branding helps to position a brand in the consumer's mind.
