Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Redefine the group's brand architecture without diluting the values, messages and territories that make each of the sub-brands unique, positioning the company as a leader in the sector.
A COMPREHENSIVE SERVICE OF THE HIGHEST QUALITY.
Thanks to its complete service around the evolution of stone, we develop a concept in which brands evolve and change without losing their essence.
The group's visual identity is based on four modules taken from the Stone Group (SG) acronym. From these four pieces, the different sub-brand isotypes are created. This design creates a coherent brand architecture that integrates each of the brands without diluting their individual personalities.
Four elements that represent the four phases of the complete value chain.
The design is completed by giving each of the sub-brands a color to differentiate them from the rest to facilitate navigation.
The result.
Stone Group Madrid is distinguished by accompanying the customer throughout the process of purchase and installation of the stone. A unique service with which it positions itself above the competition.
Throughout this consulting and design process, Stone Group Madrid has developed a unique brand identity with which to position itself as a benchmark in the natural stone sector and making visible its new stage as a group.
