.webp)
Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
That's the thing about launching such a rich poke on the market. Tasty Poke was a pioneer in its market and soon found itself surrounded by competitors with a very similar approach. They knew they needed to rethink their brand to continue to stand out and asked us for a repositioning that respected their visual identity.
Our first step in this work with Tasty Poke was to study their brand in depth (yes, we ate more pokes than we can confess) to discover what made them unique. Thanks to this consultancy we found a new positioning that, at the same time, continued with its essence: the Mediterranean poke.
What better place to promote your brand value and the quality of your product than the origin of your ingredients. What better culture than ours to promote a moment of aperitif or dinner with your friends.
In this way, we linked our way of life to the main ingredient of the brand, the poke, differentiating it from other brands that only focused on the Hawaiian origin of the product.
On your marks, ready...
As Tasty Poke's identity was already designed, we started the communication work of the new positioning with the help of its creative team.
After photographing their entire menu, both for product images and social media content, we started our first corporate content project: a trip in a camper van along the northern coast of Spain delivering pokes. We got enough content for the whole summer and promoted the new brand image of Tasty Poke using an idyllic setting and sticking to the product.
Some bosses
The next action was the creative development of a loyalty program. We designed an email marketing strategy with several rewards for buying poke on the official website of Tasty and we gave life to a character that accompanies the user: the Tasty Boss. We were in charge of the Art Direction of the campaign, the email copy and having a great time with the whole team, really.
Subsequently, we helped the Tasty Poke team to creatively develop other actions, such as their collaboration with Too Good to Go and Mahou Rosé or Single's Day.
A content strategy that lasted a whole year and ended in the best possible way: with the Tasty Poke Christmas Lottery. An action in all the brand's stores that raffled a lifetime of free pokes. Just as it sounds. The campaign was a success, with press appearances, mentions on social networks and, above all, lots of pokes sold.
.gif)