Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Transcendent's purpose was laudable, but its value proposition was difficult to explain. Plus, their website didn't make things easy. Our mission was to find the truly inspiring message and translate it to a new page.
A consulting firm with a soul
From the outset, we could see that the Transcendent team is driven by its mission: to help companies make a more positive impact on society. A purpose too enthusiastic for some and unrealistic for others, but with proven success and potential that we needed to unlock.
We began our work by conducting workshops with the Transcendent team to discover their essence. With that information we made some tweaks to their branding and helped them to better explain the company's role. To do so, we used a metaphor that their team was already using: the Impact Ladder. A way to encourage clients to take small steps towards the development of an activity with positive impact and profitability.
A transcendental website
In line with this positioning, we proposed a website that would accompany you throughout your user experience. For this we used more dynamic blocks and a direct communication, with a language far from the world of consulting.
We also placed great importance on success stories and showcasing the faces that make up the Transcendent team. We brought humanity to a sector that is often gray and achieved a distinctive and conversion-oriented website.
