Mediapro
Transformation
September 2022
Madrid

Ubeat

Ubeat
Brand Identity
Something your grandmother can't pronounce
Ubeat is a digital entertainment platform where you will find eSports, video games and much more content for all audiences. It is owned by Mediapro and has more than 4,000 hours of content available on Ubeat.tv and the app.

Rooms

Fashion

Brand Identity

Activation

Digital

The Challenge

Develop a brand image with which to position itself in an innovative way and thus achieve a greater reach in terms of viewers. A digital image that adapts and evolves to any format.

Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
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Very digital and very digital

An image is developed in which the presence of color has a great influence within the brand. This use of color allows the brand to develop its own personality and adapt to all kinds of people, scenarios and above all, content. A personality in which the generational identification that Ubet seeks to achieve is developed through an imaginary full of expressions, images and memes.

Whatever Claim

Ubeat is not a brand that defines itself with a single phrase. Who said it had to? Thanks to a fluid verbal identity, Ubeat plays with its visual identity, with its audience and with current events.

Ubeat presents a new visual universe with which to connect with its audience in an attractive and entertaining way, giving its community the power to continue developing the brand without limiting it and exploring every day the digital universe in which it is present.

Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
Ubeat by VRANDED Haus
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