Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
Develop a differential creative concept with personality that represents the brand of The virtual closet, as a brand with the latest trends.
WHAT A HANGER!
Based on the shape of the hanger as a representative symbol of the brand, we reinterpreted its silhouette using a single stroke, looking for a dynamic, spontaneous isotype with a lot of personality.
For the logotype, we transformed some of the letters with harmonious, friendly and rounded curved shapes.
AS FRESH AS YOUR STYLE
A visual universe that represents the search for one's own style and to let oneself flow, through strokes and curves that intertwine with other elements of the brand. We created a typographic family based on these strokes, to enrich the brand.
A young, friendly and fun design, with bright, eye-catching colors.
RESULT
A versatile, fresh and dynamic brand ready to be applied in countless touchpoints, helping to build a solid, attractive and memorable image that helps to position the project as a space where fashion and technology best combine the latest look of Sita Abellán.
