Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
This Asian restaurant was opening its doors in the Arturo Soria neighborhood in Madrid and needed to do it in the most explosive way. Under the premise of launching a concept of Asian fusion food, modern and disruptive, we began to create the identity of Wakka.
A sensory journey.
We begin by drawing a parallel between the Japanese Bokashi* and the double meaning so present in Asian culture (the moral and the immoral, the right and the wrong, the provocative and the prurient), and Wakka's food, which is so suggestive that it is necessary to blur it.
This multisensory journey will make the diner flow in a diffuse, deep and colorful universe that will give you goose bumps.
This journey also continues outside the restaurant, so we took the concept to the packaging for the delivery service, combining design and functionality by creating a variety of containers to cover the needs of an entire menu.
Style is the answer.
Yes. We made it, too. We transferred all the brand identity also to the restaurant staff's clothing.
Let yourself be surprised
And that is how the double meaning and the Japanese bokashi were present in the entire Wakka brand universe, creating a solid and complete image applicable to all areas and materials of the restaurant.
