Rooms
Fashion
Brand Identity
Activation
Digital
The Challenge
The challenge was to find a timeless garment that all employees would feel comfortable wearing to match their style. We wanted to capture the values of the brand in a special customization that transmits those Mediterranean elements that characterize these new hotels.
We seek to express values of Mediterranean life such as spontaneity, present in that free stroke and set of different drawings that end up forming a whole; freedom and comfort, in the versatile, comfortable garments that everyone can wear as they please; organic and vibrant shapes, in the forms that refer to nature and the tones of the embroidery.
Sky: blue, calm, pure, sunny, bright, clear, energy, paradisiacal. Colors and materials are perfectly chosen with the environment and the tasks of the employees in mind.
